BUSI 231,
Introduction to Marketing
Instructor: Dr. Öğr. Üyesi CEM KARAYALÇIN
Course Objectives
The primary aim of this course is to provide a broad overview of fundamental marketing concepts. The vital role of marketing in the consumer-company relationship is explored in the course
Prerequisites / Corequisites
None.
Course Books / Materials / Recommended Resources
Kotler, P. and Armstrong, G. (2018). Principles of Marketing, Global Edition, 17th Edition, Pearson.
Academic Integrity and Artificial Intelligence
It includes violations of school integrity, but is not limited to cheating, plagiarism, but also handing over the work of others, using the work of a lecturer or someone else without permission. Any breach of integrity is a serious academic offense and is subject to disciplinary action.
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